Key Projects

Developed next-generation Brand Advertising solution using multimodal, video content understanding models (Gemini, PaLI, ytbert-ASR) for emotion analysis to build and reinforce Brand Identity. Generated $XXXM in incremental ARR for YouTube.

Launched and grew new Brand Advertising business for YouTube Shorts, competing directly with TikTok Pulse and Instagram Contextual Ads. Initiated and coordinated cross-YouTube efforts with partner senior ICs and leads, generating $XXXM in incremental ARR.

Developed next-generation metrics for Brand Identity ($XB ARR in targeting products). Evolved BrandLift into BrandShift: a holistic brand perception measurement solution (partnering with Google Ads Measurement, Reporting, Target Frequency and Sequencing and Video Understanding teams).

Technical Lead for Rosetta, the translations (i18n) service which had the highest read throughput of all 2000+ microservices at Uber. Also led the integration of ML onto Communications Platform with the AutoML (Michelangelo) team, resulting in 50% increase in communication engagement and significant cost savings.